deCoubertin Books are delighted to announce publication of The Redmen of Liverpool FC: The Tobacco Years.
In the last years of the nineteenth century, an American tobacco company, Allen and Ginter, began inserting plain cards called ‘stiffeners’ into packets of cigarettes to protect their products from being crushed. What seemed at the time as an inconsequential product development was swiftly exploited for commercial purposes: to advertise other products and then illustrate the cards with popular personalities. These collectibles swiftly became a phenomenon and crossed to the other side of the Atlantic. These cards were decorated by many different subjects: politicians, actors, writers, poets and sporting personalities, most significantly footballers. A craze that lasted for more than half a century was born.
Now in The Redmen of Liverpool FC, Rowlands has shared his passion. Featuring every single Liverpool player featured in this medium, along with biographical details and contextual notes, Rowlands tells the story of the cigarette card craze. Presented in full colour, Redmen is a richly illustrated and deeply evocative window into one of football’s bygone eras and an essential reference for every Liverpool fan.
Author George Rowlands said: ‘I hope that all I have achieved in writing this book over the past years will give others as much enjoyment as it has me, plus perhaps assist others' future research.’
Rowlands will be conducting a signing tour accompanied by Liverpool’s record appearance holder, Ian Callaghan.
To order The Redmen, please click here.