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Whatever It Takes: The Inside Story of the FIFA Way

£18.99
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    ISBN: 978-0-99643-10-5 Paperback Size: 200x 140mm Pages: 356 Publication: Janurary 2018. Published by Fair Play Publishing and distributed by deCoubertin Books. 

    In the more than seven years since the decision to award the 2018 and 2022 World Cup tournaments, many fine legal minds, investigators, journalists and others have attempted to find out just how Russia, and especially Qatar, managed to pull it off.

    As with almost everything to do with the entire World Cup bidding process conducted by FIFA, there is even more to the story than merely about how two nations won. Much more.

    This book lifts the lid on how a bid for the greatest show on earth, the FIFA World Cup, works from the inside – an inside that involves what is now known as the murky, corrupt goings-on of world football administration. As US Senator Richard Blumenthal said, comparing FIFA to the mafia “is almost insulting to the mafia”.

    It’s the inside story of a losing bid team and the characters around it. It’s the inside story of how the ‘FIFA Way’ – as former US Attorney-General Loretta Lynch referred to it – works. And it shows that when it comes to the greatest prize in world football some people will do whatever it takes.

    ABOUT THE AUTHOR

    Bonita Mersiades' life has always had football in it. Daughter of a refugee father from eastern Europe, and brought up in Australia, his love of football travelled with him. Mersiades happened to find herself working professionally in the game for a national league club, a state federation, as team operations manager for the men's national team the Socceroos, and as head of corporate and public affairs for Football Federation Australia. In the latter role, she was involved in Australia's bid to host the 2022 World Cup in January 2010. Bonita Mersiades was one of the first people in the world to speak out about, and highlight, the environment and culture within which football and FIFA operated. 

     

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